Innovative Digital Solutions for SMBs
Protect your customers' sensitive data and personal information by securing your website and email with a TLS/SSL certificate and TLS encryption.
TLS/SSL certificates are essential tools that help keep your website secure by encrypting the data exchanged between your website and its visitors. This means that when someone fills out a form, logs in, or makes a purchase, their information is protected from hackers or unauthorised access during transmission. Although SSL (Secure Sockets Layer) was the original protocol, it has since been replaced by the more secure TLS (Transport Layer Security), but the term "SSL" is still widely used.
TLS/SSL certificates are essential for any website handling sensitive data, but they're also increasingly important for general SEO and credibility. Search engines like Google favour secure websites, and many browsers now flag unencrypted sites as "Not Secure." Whether you run a simple blog or a full-scale eCommerce platform, a TLS/SSL certificate is a critical part of your website's infrastructure.
http:// + TLS = https://
When a TLS/SSL certificate has been installed and a visitor browses your website, they will see a padlock symbol in the address bar of their browser. The website address will also begin with "https" instead of "http". The "s" stands for "secure" and indicates that the connection is secure and encrypted.
Everything that is then transmitted between the web server and the browser is encrypted for privacy.
You don't want visitors to your website seeing security warnings in their browser.
Your website WITHOUT TLS:
Your website WITH TLS:
Installing a TLS/SSL certificate on your website is one of the most effective ways to enhance security and protect your visitors' data. It ensures that all information transmitted between your users and your website - such as login credentials, contact forms, and payment details - is securely encrypted and shielded from cyber threats. But the benefits go far beyond just data protection.
A valid TLS/SSL certificate also plays a critical role in building trust and credibility with your audience. When potential customers visit your site and see the padlock icon and "https" in the address bar, they're immediately reassured that your business takes security seriously. This sense of trust is especially important for first-time visitors who may not yet be familiar with your company or organisation.
By showing that your website is secure, you send a clear message: your business is professional, reliable, and committed to protecting its users. This added layer of trust can increase engagement, boost conversions, and improve customer confidence, encouraging people to not only use your website but also choose your company over competitors. Trust is a key factor in online success, and having a TLS/SSL certificate is a simple but powerful way to earn it.
Search engines like Google now place a strong emphasis on website security when determining search rankings.
In fact, websites that use TLS/SSL certificates and load over HTTPS are rewarded with a ranking boost, while sites that remain unsecured can be penalised or flagged as "Not Secure" in modern web browsers.
This means that securing your website with a valid TLS/SSL certificate isn't just a smart move for safety - it's also a strategic advantage for SEO.
By implementing TLS/SSL on your site, you're aligning with Google's best practices for trusted, high-quality websites. As a result, your site is more likely to appear higher in search engine results pages (SERPs), making it easier for potential customers to find you online. Higher rankings naturally lead to increased visibility, which can translate into more traffic, more engagement, and ultimately more business.
With the competitive nature of the Internet, even small improvements in SEO can have a big impact. Investing in a TLS/SSL certificate not only protects your visitors' information but also improves your website's authority and performance in search. It's a simple, cost-effective way to gain a competitive edge and grow your online presence.