Mobile Friendly Websites

There are a few ways to set up a mobile friendly website as outlined below:

Separate Mobile Friendly Website (Not Recommended)

One method is to set up a separate mobile website and direct mobile visitors to view the mobile website, while the other visitors view the main website. This method has two main downsides. The first is that you have two websites to maintain. The second downside is that because you have two separate websites, Google does not like the fact that you have the same content on two different websites and may penalise you for it by ranking you lower on search results.

Responsive Website

A better method is to have a "responsive" website. This is a website that will automatically adjust elements on your pages to suit the device that you are using. This is much better than having two separate websites as described above. With a responsive website design, it will automatically adjust elements on each web page to fit the screen size being used. Your website will always display the same information for each page, but the way that the information is displayed will depend on the device and the size of the screen.

We Take This Even Further

To get even more out of your website, in addition to the above, we also target certain content to different device types such as desktop computers, tablets and mobile phones. This means that you have a single website that works well with search engines and also has a better experience for the visitor because the website is designed specifically for the type of device that is being used at the time. Desktop computer users get a desktop experience while at the same time mobile phone users get a mobile phone experience of your website. Another advantage of this is that we can tailor certain content to suit the device that is being used. Phone numbers can be clickable on mobile devices for instant calling and a map on the mobile website can link to the viewer's map application on their device so that they can get directions. Likewise, more information can be added to the desktop website and laid out in such a way to make it easier to read on a larger screen.